Keynote Speakers

Reza Zanjirani Farahani

Full Professor in Supply Chain Management, Paris School of Business, France

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Reza FARAHANI ZANJIRANI

Venue: PQ303
Time: 09:40-10:20 July 8, 2025
Title: Unlocking Furniture Circularity: Unsolved Problems for AI-empowered Logistics and Supply Chain Problem
Abstract:The global furniture industry is a vast and growing market, valued at over $700 billion, and consumes enormous amounts of raw materials such as wood, metal, plastics, and fabrics. However, a significant portion of furniture is produced by SMEs, which often lack the capacity or systems to manage the post-consumer stage. Current business models primarily focus on large enterprises that collect only their own-brand products, while the majority of furniture ends up in municipal collection systems that rely mainly on recycling or incineration—generating minimal value. Peer-to-peer (P2P) platforms offer partial solutions, but they are effective only for items that are almost as good as new, which represent just 30% of discarded furniture. As a result, only less than 1% of furniture waste is reused today.

To address this gap, there is a critical need to design scalable business models capable of enabling all-brand collection, refurbishment, and resale. AI technologies—including digital product passports, real-time image processing, online decision-making, and dynamic pricing—offer powerful tools to assess item conditions, optimize logistics, match supply with demand, and unlock significant economic and environmental are almost as good as new, which represent just 30% of discarded furniture. As a result, only less than 1% of furniture waste is reused today. value from this currently lost resource stream.

In this presentation, we take a journey through the post-consumer furniture landscape, introducing existing business models and highlighting unresolved challenges, with a focus on how recent technological advancements—particularly in AI—may offer viable solutions.

About the speaker: Reza Zanjirani Farahani is a Full Professor of Supply Chain Management at the Paris School of Business (PSB). Over his distinguished academic career, he has held positions at institutions such as Rennes School of Business, Kingston University London, Cambridge Judge Business School, the National University of Singapore (in collaboration with Kyoto University, Japan), Amirkabir University of Technology, and Sharif University of Technology.

Reza has authored nearly 100 journal articles in leading publications, including Production and Operations Management (POMJ), Manufacturing & Service Operations Management (MSOM), European Journal of Operational Research (EJOR), International Journal of Operations & Production Management (IJOPM), Transportation Research Part E (TR-E), and International Journal of Production Economics (IJPE). His research focuses on practice-based problem-solving in operations, logistics, and supply chain management, spanning industries such as disaster management, healthcare, urban logistics, maritime, energy, the circular economy, and agri-food systems.

He holds editorial leadership roles as Senior Editor for POMJ, Decision Sciences, and Service Science, Co-Editor-in-Chief of TR-E, and board member of IJOPM, International Journal of Production Research (IJPR), and IEEE TEMS. He has also chaired major conferences, including POMS Brighton (2019) and POMS Paris (2023).

As an educator, Reza is a Fellow of the UK Higher Education Academy (UKHEA) and holds a Postgraduate Certificate in Learning and Teaching in Higher Education (PGCLTHE). His teaching consistently receives outstanding evaluations. He has mentored numerous Ph.D. students, many of whom hold academic positions at prestigious institutions in the UK, the USA, and Canada.

Reza has secured substantial research funding as both a Principal Investigator and Co-Investigator, including EU Horizon projects and regional collaborations with organizations such as Rennes Métropole. He serves as a work package leader in a €5 million EU Horizon research and innovation project on textile circularity, commencing in 2025.




Kanchana Sethanan

Professor, Department of Industrial Engineering Khon Kaen University, Thailand

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Kanchana Sethanan

Venue: PQ303
Time: 10:40-11:20 July 8, 2025
Title: Empowering Inland Waterway Transport with AI: Optimizing Tugboat-Barge Scheduling for Bulk Logistics
Abstract: Inland waterway logistics, especially tugboat-barge operations, are under increasing pressure to improve efficiency while reducing energy consumption and operational costs. This keynote will present a practical, AI-driven solution that transforms theoretical optimization into real-world application for these operations. This research introduces a hybrid transformer-attention mechanism with an artificial multiple intelligence system (HT-AMIS) that addresses real-world constraints ranging from tidal patterns to equipment breakdowns. This method enables dynamic, adaptive scheduling and has demonstrated tangible benefits, including a 11.75% reduction in operating costs, a 10.73% reduction in energy use, and a 21.96% reduction in penalty costs.

Beyond its academic contributions, this presentation will demonstrate the practical application of HT-AMIS as decision-support software for real-world maritime logistics. HT-AMIS is designed to help practitioners manage complex tugboat-barge networks across waterway and coastal logistics corridors, transforming AI innovation into operational value. This keynote bridges the gap between research and real-world deployment, demonstrating how AI can transform the future of inland waterway transport.

About the speaker: Dr. Kanchana Sethanan is a Professor in the Industrial Engineering Department at Khon Kaen University and the Head of the Research Unit on System Modeling for Industry. She has extensive experience in energy management, having served as Director of the Energy Management and Conservation Office from 2007 to 2015 and again from 2014 to the present.

Her research expertise spans optimization, agri-food supply chains, transportation, agricultural business models, and energy management. She actively leads research initiatives within the Faculty of Engineering at Khon Kaen University, advancing industrial system modeling.

Dr. Kanchana plays a prominent role in the global research community, serving as an Editor of Engineering and Applied Science Research (EASR), an Associate Editor of the International Journal of Internet Manufacturing and Services, an Editorial Board Member of the Journal of Industrial and Production Engineering, an Area Editor of the International Journal of Operations Research, and an associate editor of the Production journal.

Beyond academia, Dr. Kanchana is a senior consultant for agrifood and electronics companies. She contributes to government projects, particularly in shaping national strategies for energy conservation and the promotion of renewable energy.




Simon K. Y .Wong

Chief Executive Officer,
Logistics and Supply Chain MultiTech R&D Centre

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Simon K. Y .Wong

Venue: PQ303
Time: 11:20-12:00 July 8, 2025
Title: The Impact of AI Technology in Hong Kong Supply Chain and Logistics Industry
Abstract: Simon will discuss about the macro economic environment of global supply chain market, the latest strategic direction of China and the opportunities that Hong Kong could pursue as a supporting role. Simon will then share his experience in the adoption and utilization of AI into various supply chain and logistics operations in Hong Kong, including smart AI robotics, big data analytics, LLM translation, etc. As AI is becoming increasingly important, it would be interesting to further explore areas that AI can be applied into this pillar industry (logistics and trade) of Hong Kong.

About the speaker: Mr Simon K Y Wong is the Chief Executive Officer of the Logistics and Supply Chain MultiTech R&D Centre (LSCM). LSCM was established in 2006 by the HKSAR Government and charged with the mission to research and develop relevant technical solutions to serve the logistics, construction and eCommerce industries in Hong Kong and the Greater Bay Area. Mr Wong has more than 30 years of working experience in the commercial sector. Before joining LSCM, Mr Wong held a number of technology development and management positions in Hong Kong and Taiwan. Mr Wong worked at the General Electric Company between 1996 and 2004, and he was the President of GE Appliances Asia from 1999 to 2004. Mr Wong joined Johnson Electric in 2004 as the President of JE Trading Limited. He was highly involved in developing supply chain solutions for customers and exploring new business models. Mr Wong then joined LSCM as the Chief Executive Officer in 2011.